Feature / Virtual try-on

A virtual try-on photo booth for launches, retail and activations.

Virtual try-on lets guests see themselves wearing a look, an outfit or a branded product, then take that photo home. It turns a product launch or store event into something people share, with your brand in every frame.

Virtual try-on photo booth result: Tokyo Gold Jacket style at a product launch

Why it works

What you get with DG Photobooth.

Real-time try-on

Guests see the look on themselves at the booth, not on a model.

Built around your product

Styles are set up for your collection, campaign or merchandise.

Lead capture

Branded delivery pages collect verified contact details before the download.

4K branded output

Frames, logos and campaign copy on every result, ready for print or social.

Details

Why try-on works at events

A product on a stand is easy to walk past. A photo of yourself wearing it is not. Virtual try-on gives visitors a reason to stop, a result they want to share, and a moment with the product that a flyer can't match.

Every shared photo carries your frame, logo and campaign line, so the activation keeps working after the event on guests' Instagram, WhatsApp and TikTok.

Details

Who uses a virtual try-on booth

  • Fashion and apparel launches that want guests to wear the new collection in their photo.
  • Retail and mall activations where the photo is the reason to stop at the stand.
  • Sponsors at concerts and sports events putting fans in team kit or merch.
  • Eyewear, jewellery and accessories brands running in-store events.

Details

How a try-on activation is set up

Send us the product images and the campaign brief. We set up the try-on styles, the frame and the delivery page, and you test them on the free trial before the event.

On the day, the booth runs on your hardware or on a DG kiosk. Every result is delivered by QR code, SMS, email or WhatsApp, and you keep the lead list.

Details

Measuring the activation

Because each guest receives their photo through a branded delivery page, you can collect contact details before the download and export the list after the event. Agree the consent wording and who follows up with the leads before the event starts.

Count how many photos were taken, how many guests left their details, and how many shared the result. Those numbers make it easier to justify the next activation.

Details

Try-on ideas by industry

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Virtual try-on photo booth ideas by industry
IndustryWhat guests try onWhere it runs
Fashion and apparelThe new collection, a signature jacket or a seasonal lookLaunch parties, store openings, fashion weeks
Sports and fan eventsTeam kit, a limited-edition shirt or the sponsor's merchandiseStadium concourses, fan zones, watch parties
Eyewear and jewelleryFrames, sunglasses, watches or statement piecesIn-store events, mall kiosks, trade shows
Beauty and hairA make-up look, hair colour or style from the campaignCounters in malls and department stores, beauty expos
Traditional and festive wearBridal, Eid, wedding or national-day outfitsMalls, wedding expos, seasonal campaigns
Uniforms and recruitmentA pilot, chef, doctor or brand uniformCareer fairs, university events, employer branding

Details

Try-on, face swap or a prompt style?

All three put the guest into a new image, but they answer different briefs. Virtual try-on keeps the guest's own pose and face and changes what they wear, so it suits product launches and retail. Face swap places the guest's face into a ready-made scene, such as a movie poster or a royal portrait. Prompt styles redraw the whole photo in a look you describe, from anime to oil painting.

You can offer all three at one booth and let guests choose on the touchscreen. Most brand activations lead with try-on and add one fun style to keep the queue moving.

Details

What you need to run it

  • A booth on Windows, iPad, Web or Android, or a DG turnkey kiosk.
  • A camera that sees the guest from head to waist: a webcam, the iPad camera or a Canon, Nikon or Sony body.
  • Even front lighting, such as a ring light, so fabrics and colours look right.
  • Clear product images or a short brief for each look you want guests to try.
  • Internet for the AI step; if the venue Wi-Fi drops, try-on jobs queue and are delivered when the connection returns.

Questions

Frequently asked questions

What is a virtual try-on photo booth?

A photo booth that shows guests wearing a product or look they choose on the screen, such as a jacket, team kit or eyewear, and gives them the photo to keep and share.

Does it work without internet?

Capture continues without internet, and try-on jobs are queued with the guest's delivery details. Photos are delivered automatically when the connection returns.

Can guests try on more than one look?

Yes. Offer several looks on the touchscreen. Each try-on photo uses one AI credit.

Can we run try-on in a mall or store for weeks at a time?

Yes. Run it on a DG kiosk or your own hardware, and change the looks for each campaign without new equipment.

What products can guests try on?

Clothing, jackets, team kit, accessories and other looks can be set up as try-on styles. Send your product images and we will confirm what works for your campaign.

Does virtual try-on need special hardware?

No. It runs on the same Windows, iPad, Web or Android setup as the rest of DG Photobooth, with a webcam, the iPad camera or a Canon, Nikon or Sony camera.

Can we collect leads from try-on photos?

Yes. Branded delivery pages can ask for contact details before the guest downloads the photo.

How long does each try-on photo take?

Results arrive in under 15 seconds in normal conditions, so the queue keeps moving at busy stands.

Can the photos carry our campaign branding?

Yes. Frames, logos and campaign copy go on every result, up to 4K, ready for print or social.

What does virtual try-on cost?

Each try-on photo uses one AI credit, at $0.45 per credit on every plan, in packs of 500 to 10,000.

Summary

DG Photobooth at a glance

DG Photobooth is AI photo booth software for Windows, iPad, Web and Android, plus turnkey AI photo booth kiosks. Guests get an AI portrait on their phone in under 15 seconds. It keeps capturing when venue Wi-Fi drops and queues AI jobs until the connection returns. Software starts at $30 a month or $1 for one day, AI images are $0.45 each, and kiosks cost $2,850 to $4,400.

What it is
AI photo booth software and turnkey kiosks for events
Platforms
Windows 10/11, iPad, Web, Android
AI speed
Under 15 seconds per AI portrait
AI features
Face swap, virtual try-on, prompt styles, 4K output
Cameras
Canon, Nikon, Sony, webcams, iPad camera
Offline
Capture, frames and printing work offline; AI jobs queue and deliver on reconnect
Sharing
QR code, SMS, email, WhatsApp, prints
Software price
$1 per day, $30/month or $90/month
AI price
$0.45 per AI image, in packs of 500 to 10,000
Kiosk price
$2,850 to $4,400, ships to 40+ countries
Free trial
50 test credits, no credit card

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